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Foodily Announces Enhanced Facebook® Integration to Make Recipe Sharing More Social

» Friends Can Now Share What Recipes They Crave, Have Made and Are Searching For Without Leaving Facebook

For Foodily:
Laura Goldberg, LBG Public Relations


SAN MATEO, Calif., Sept. 22, 2011 /PRNewswire/ — Today at f8, Facebook’s developer conference, Foodily (www.foodily.com) announced its new social recipe sharing experience integrated with Facebook, thereby making it easier for people to express what they think about food, discover more about their friends tastes, and share their recipe adventures with friends. Foodily is among the first companies making recipes more social by way of these new features.

Over half of Foodily’s users already share recipe content with their Facebook friends via the Foodily app. Now, unlike any other company in the food category, Foodily provides a whole new way for people to connect around everyday cooking events.
With this new deep integration on Facebook, people will not only get updates on what their friends are liking or sharing, but also see comprehensive wall posts about the foods their friends are craving, making, and recommending. On their walls, Foodily users will have recipe images, source information, and customized lists that showcase all of the recipes they’ve explored and found using the recipe network.

“We’re announcing the Foodily app for Facebook as a new way for people to connect around cooking and discover new recipes with their friends on one of the world’s premier social platforms,” said Andrea Cutright, CEO of Foodily. “We’re honored to be participating in the initial roll out of features that take advantage of these new Facebook capabilities.”
The Foodily app on Facebook also allows people to follow popular topics including dietary requirements, celebrity cooks and popular chefs. All Foodily content, including related posts and friends’ comments, are streamlined in an easy-to-read Facebook feed, making the online experience more personal and relevant.

For more information on the Foodily app for Facebook, visit apps.facebook.com/foodily or www.foodily.com.

About Foodily:
Foodily makes sharing recipes a social experience and empowers people to make more informed decisions about the foods they eat. Through its comprehensive recipe network, influenced by friends, people can find and share the food they love online. Based in San Mateo, CA, the award-winning Foodily is driven by a team of seasoned, food-passionate search, linguistic and consumer product experts. The company is backed by leading venture capital firm Index Ventures. Visit www.foodily.com and get cooking!