Featured Stories

Posted on 28th Jan, 2014by binay

Foodily Loves Fancy Food…West 2014

Foodily Loves Fancy Food

I love to cook. I cook all the time. But when it comes to snacks, I’m all about finding the best healthy snacks I can actually *buy* – not make!! There’s lots out there, but when faced with picky eaters, most sadly end up as snacks for me, or in the compost bin.

Enter Fancy Food Show

Food, food, glorious food. In bundles and packages all over the place. Walking through the isles of Fancy Food was seriously heaven on earth for this Foodily consultant and mom. But, I wasn’t going to let the sweets get the best of me, oh no sur-eee! My mantra walking through the halls was: “Think of the cleanse, think of the cleanse.” So, I set out to find a few fabulous foods to share with our loyal Foodily fans – and my loyal family. With 2 kids, ages 6 & 9, there’s nothing worse than preparing an amazing meal and having them decline it. So, when I set out to go Gluten Free this year (we’re only 2 weeks in – check out my list, Kids Going Paleo (shhh…they don’t know it!), I was psyched to be able to find all sorts of options at the Fancy Food Show.

When I got home, I laid out all of the options at home for the kids. They could pick out whatever they wanted. The biggest surprise was that my daughter (9) took Egg White Chips to school and all the kids ate them up. She said it was surprisingly tasty and that her friends all enjoyed them. They especially liked the crispiness of the chips.

The most delicious and nutrititious award goes to Ocean’s Halo Seaweed Chips (pictured above). Think of it like seaweed sheets meets a Frito, but healthier. The Sea Salt flavor was a big hit and my son devoured them while at the beach. When I’m not at the beach, this amazing Edamame Hummus would be an excellent way to get some more green in (does Edamame count for greens?).

The failure went to a lovely Flax Seed Muffin that *I* thought tasted delicious and loved the ingredients. Kids wouldn’t take ‘em down. I guess I’ll continue to make my own; here’s my favorite recipe at Foodily that all of the family enjoys.

Don’t think I left the show unharmed. At the last minute, I couldn’t resist bringing home some adorable Rice Crispy Treat Bars; they were too beautiful to bypass. Just in time for Valentine’s Day, they were shaped like hearts and had pink sprinkles. Come on, I am human. Hey, they’re Gluten Free too…

Food, we love you.

Featured Stories

Posted on 19th Mar, 2015by Andrea Cutright

Popcart now serving Boston with Roche Bros

Popcart now serving Boston with Roche Bros.

We’ve recently partnered with Roche Bros, the crackerjack Boston grocer, to launch Popcart for Boston area customers. Popcart is the tool that lets you select any recipe online and, in one click, add the recipe ingredients directly to your Roche Bros cart.

Browsing recipes online for inspiration can be a joy – but moving from that recipe to the grocery store isn’t nearly as simple (or fun). Somehow, there’s always that one ingredient that doesn’t make it home.

With Popcart for Roche Bros, Boston area cooks now have a simple, easy to use button that converts favorite online recipes to products and lets you add those products to their Roche Bros cart. Grocery shopping for dinner has never been easier.

To use Popcart, download the Popcart bookmarklet or Chrome extension. Once you add the button to your browser, you can go to any recipe and click the “Pop it” button to add the ingredients directly into your Roche Bros cart.

Interested in only organic items? Click the “organic” toggle to always have available organic items come up first. Want to double a recipe for entertaining? Click “double it” to instantly change the order quantities. Happy cooking, Boston!


1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. Roche Bros has the highest quality products and customer service.


Food, we love you.

Featured Stories

Posted on 29th Aug, 2014by Andrea Cutright

GET POPCART! For the grocery shopper we always wanted to be

GET POPCART! For the grocery shopper we always wanted to be

Last week, Foodily launched POPCART for FreshDirect, the first ever bookmarklet that lets you instantly buy every ingredient you need from any recipe you find online. Popcart is our answer to making it easier for everyone to turn their recipe inspirations into real meals that they make at home.

What we’ve seen in the last week is how quickly that help can be embraced. POPCART has added close to 10,000 ingredients to FreshDirect grocery carts from thousands of different recipes. That’s a lot of instant shopping.

We discovered too that it’s not just important to eliminate the work of racing around a store buying all the ingredients for a recipe, but how solving that problem actually let’s us shop and eat the way we want to. How were people inspired last week? Take a gander:

Did you say vegetables? You did.

Vegetables were 50% of the top 50 ingredients. The top 5 vegetables this last week were cucumber, red onion, red bell pepper, cherry tomatoes and arugula. Those are seasonal items and also more cost efficient.

Go strong on flavor

Herbs were 5 of the 25 ingredients and show growing trend of adding more fresh flavor to our foods, especially in the summer. The #1 flavor addition was [organic] garlic.

Sure, there was chicken

Chicken was the top protein ordered last week. But while we’re eating more vegetables, we’re also exploring plenty of protein diversity. Chicken was followed by eggs, shrimp, ground beef, bacon, and salmon

Recipes bought on over 300 different sites

Where did people buy recipes? Everywhere! From magazine sites to blogs and even some other grocer and meal delivery sites. Just goes to show how broad our individual inspiration is and what we choose to eat on any given day.

What’s next for POPCART?

One thing we’ve heard from POPCART users today is how important it is to have this solution for our mobile devices so you can shop for recipes instantly while on the go. We look forward to many more improvements for POPCART for FreshDirect that make online recipe collections more useful and more actionable in real life!

Oh – and for your viewing pleasure – here are some of the top shopped recipes from the last week:


Cucumber Dill Salad by Cookie and Kate

Greek Chicken Kabobs by My Baking Addiction

Food, we love you.

Featured Stories

Posted on 4th Aug, 2014by Andrea Cutright

Introducing POPCART for FreshDirect

Introducing POPCART for FreshDirect

We know the web is the #1 resource for home cooks but when you go from online inspiration to real life shopping, buying the ingredients can take hours and be a deterrent to getting a great meal on the table. Who hasn’t shown up at the store with a paper list only to discover one forgotten key ingredient at home?

Providing the tools to move from inspiration to cooking has long been part of our vision. We’ve heard feedback from our users time and again that they’d love to ditch the grocery list and get recipe ingredients delivered instantly. That’s a problem we wanted to solve.

The First Ever Way To Shop Any Recipe Instantly

That’s why we’re excited to announce one more important piece of the Foodily vision: POPCART for FreshDirect. POPCART is the first ever way to instantly grocery shop any recipe you find online. You can discover a recipe you love and have ingredients delivered as early as the next day by FreshDirect, a leader in online grocery shopping.

1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. FreshDirect has the highest quality products and customer service.



Here’s how to use it



You’ll also see Buy At FreshDirect buttons when you discover recipes on Foodily if you’re in the FreshDirect deliver zones (Are you in the FreshDirect deliver area? Check here to see if you are).

We’ll have more to share in the coming months, but we’re incredibly excited about what’s ahead in helping everyone seamlessly discover and shop for the recipes they love. Stay tuned!

Food, we love you.