Featured Stories

Posted on 19th Mar, 2015by Andrea Cutright

Popcart now serving Boston with Roche Bros

Popcart now serving Boston with Roche Bros.

We’ve recently partnered with Roche Bros, the crackerjack Boston grocer, to launch Popcart for Boston area customers. Popcart is the tool that lets you select any recipe online and, in one click, add the recipe ingredients directly to your Roche Bros cart.

Browsing recipes online for inspiration can be a joy – but moving from that recipe to the grocery store isn’t nearly as simple (or fun). Somehow, there’s always that one ingredient that doesn’t make it home.

With Popcart for Roche Bros, Boston area cooks now have a simple, easy to use button that converts favorite online recipes to products and lets you add those products to their Roche Bros cart. Grocery shopping for dinner has never been easier.

To use Popcart, download the Popcart bookmarklet or Chrome extension. Once you add the button to your browser, you can go to any recipe and click the “Pop it” button to add the ingredients directly into your Roche Bros cart.

Interested in only organic items? Click the “organic” toggle to always have available organic items come up first. Want to double a recipe for entertaining? Click “double it” to instantly change the order quantities. Happy cooking, Boston!


1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. Roche Bros has the highest quality products and customer service.


Food, we love you.

Featured Stories

Posted on 19th Mar, 2015by Andrea Cutright

Popcart now serving Boston with Roche Bros

Popcart now serving Boston with Roche Bros.

We’ve recently partnered with Roche Bros, the crackerjack Boston grocer, to launch Popcart for Boston area customers. Popcart is the tool that lets you select any recipe online and, in one click, add the recipe ingredients directly to your Roche Bros cart.

Browsing recipes online for inspiration can be a joy – but moving from that recipe to the grocery store isn’t nearly as simple (or fun). Somehow, there’s always that one ingredient that doesn’t make it home.

With Popcart for Roche Bros, Boston area cooks now have a simple, easy to use button that converts favorite online recipes to products and lets you add those products to their Roche Bros cart. Grocery shopping for dinner has never been easier.

To use Popcart, download the Popcart bookmarklet or Chrome extension. Once you add the button to your browser, you can go to any recipe and click the “Pop it” button to add the ingredients directly into your Roche Bros cart.

Interested in only organic items? Click the “organic” toggle to always have available organic items come up first. Want to double a recipe for entertaining? Click “double it” to instantly change the order quantities. Happy cooking, Boston!


1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. Roche Bros has the highest quality products and customer service.


Food, we love you.

Featured Stories

Posted on 29th Aug, 2014by Andrea Cutright

GET POPCART! For the grocery shopper we always wanted to be

GET POPCART! For the grocery shopper we always wanted to be

Last week, Foodily launched POPCART for FreshDirect, the first ever bookmarklet that lets you instantly buy every ingredient you need from any recipe you find online. Popcart is our answer to making it easier for everyone to turn their recipe inspirations into real meals that they make at home.

What we’ve seen in the last week is how quickly that help can be embraced. POPCART has added close to 10,000 ingredients to FreshDirect grocery carts from thousands of different recipes. That’s a lot of instant shopping.

We discovered too that it’s not just important to eliminate the work of racing around a store buying all the ingredients for a recipe, but how solving that problem actually let’s us shop and eat the way we want to. How were people inspired last week? Take a gander:

Did you say vegetables? You did.

Vegetables were 50% of the top 50 ingredients. The top 5 vegetables this last week were cucumber, red onion, red bell pepper, cherry tomatoes and arugula. Those are seasonal items and also more cost efficient.

Go strong on flavor

Herbs were 5 of the 25 ingredients and show growing trend of adding more fresh flavor to our foods, especially in the summer. The #1 flavor addition was [organic] garlic.

Sure, there was chicken

Chicken was the top protein ordered last week. But while we’re eating more vegetables, we’re also exploring plenty of protein diversity. Chicken was followed by eggs, shrimp, ground beef, bacon, and salmon

Recipes bought on over 300 different sites

Where did people buy recipes? Everywhere! From magazine sites to blogs and even some other grocer and meal delivery sites. Just goes to show how broad our individual inspiration is and what we choose to eat on any given day.

What’s next for POPCART?

One thing we’ve heard from POPCART users today is how important it is to have this solution for our mobile devices so you can shop for recipes instantly while on the go. We look forward to many more improvements for POPCART for FreshDirect that make online recipe collections more useful and more actionable in real life!

Oh – and for your viewing pleasure – here are some of the top shopped recipes from the last week:


Cucumber Dill Salad by Cookie and Kate

Greek Chicken Kabobs by My Baking Addiction

Food, we love you.

Featured Stories

Posted on 4th Aug, 2014by Andrea Cutright

Introducing POPCART for FreshDirect

Introducing POPCART for FreshDirect

We know the web is the #1 resource for home cooks but when you go from online inspiration to real life shopping, buying the ingredients can take hours and be a deterrent to getting a great meal on the table. Who hasn’t shown up at the store with a paper list only to discover one forgotten key ingredient at home?

Providing the tools to move from inspiration to cooking has long been part of our vision. We’ve heard feedback from our users time and again that they’d love to ditch the grocery list and get recipe ingredients delivered instantly. That’s a problem we wanted to solve.

The First Ever Way To Shop Any Recipe Instantly

That’s why we’re excited to announce one more important piece of the Foodily vision: POPCART for FreshDirect. POPCART is the first ever way to instantly grocery shop any recipe you find online. You can discover a recipe you love and have ingredients delivered as early as the next day by FreshDirect, a leader in online grocery shopping.

1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. FreshDirect has the highest quality products and customer service.



Here’s how to use it



You’ll also see Buy At FreshDirect buttons when you discover recipes on Foodily if you’re in the FreshDirect deliver zones (Are you in the FreshDirect deliver area? Check here to see if you are).

We’ll have more to share in the coming months, but we’re incredibly excited about what’s ahead in helping everyone seamlessly discover and shop for the recipes they love. Stay tuned!

Food, we love you.