GET POPCART! For the grocery shopper we always wanted to be
Last week, Foodily launched POPCART for FreshDirect, the first ever bookmarklet that lets you instantly buy every ingredient you need from any recipe you find online. Popcart is our answer to making it easier for everyone to turn their recipe inspirations into real meals that they make at home.
What we’ve seen in the last week is how quickly that help can be embraced. POPCART has added close to 10,000 ingredients to FreshDirect grocery carts from thousands of different recipes. That’s a lot of instant shopping.
We discovered too that it’s not just important to eliminate the work of racing around a store buying all the ingredients for a recipe, but how solving that problem actually let’s us shop and eat the way we want to. How were people inspired last week? Take a gander:
Vegetables were 50% of the top 50 ingredients. The top 5 vegetables this last week were cucumber, red onion, red bell pepper, cherry tomatoes and arugula. Those are seasonal items and also more cost efficient.
Herbs were 5 of the 25 ingredients and show growing trend of adding more fresh flavor to our foods, especially in the summer. The #1 flavor addition was [organic] garlic.
Chicken was the top protein ordered last week. But while we’re eating more vegetables, we’re also exploring plenty of protein diversity. Chicken was followed by eggs, shrimp, ground beef, bacon, and salmon
Where did people buy recipes? Everywhere! From magazine sites to blogs and even some other grocer and meal delivery sites. Just goes to show how broad our individual inspiration is and what we choose to eat on any given day.
One thing we’ve heard from POPCART users today is how important it is to have this solution for our mobile devices so you can shop for recipes instantly while on the go. We look forward to many more improvements for POPCART for FreshDirect that make online recipe collections more useful and more actionable in real life!
Oh – and for your viewing pleasure – here are some of the top shopped recipes from the last week:
Smoked Bacon BLT With Arugula by Simply Recipes
Creamy Polenta With Roasted Cherry Tomatoes And Fresh Shell Beans by The Year In Food
Cucumber Dill Salad by Cookie and Kate
Open Face Sandwiches With Avocado, Egg And Smoked Salmon by Framed Cooks
Gambas Al Ajillo (Garlic Shrimp) by No Recipes
Greek Chicken Kabobs by My Baking Addiction
Roast Salmon And Broccoli With Chile-Caper Vinaigrette by Bon Appetit
Green-Chile Bacon Burgers With Goat Cheese by Pip & Ebby
Food, we love you.