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Taking Popcart from 0 to 360

Posted on 1st May, 2015 by Andrea Cutright
Taking Popcart from 0 to 360
We’re pleased to announce that Popcart will now become our core business. That’s right. From today forward, this company will be focused on helping everybody online get their recipe ingredients purchased in an instant. We believe it’s the right time to put all of our energy into unlocking more user value around shopping for recipe ingredients.


The Origins of Popcart

Back in 2014, Foodily had just started to work with AmazonFresh to automatically match recipes to grocery products. We used our core semantic technology and deep understanding of recipes to create unbeatable ingredient-to-product matching on the fly. In that time, the tool we built – Popcart – has seen substantial interest and growth. And, in a sea of cooking-related companies, Popcart stands out for creating a technology that makes it easy for partners to tap into cooking inspiration and growing online shopping behavior.

“Buy Now” Goes Everywhere

As part of Popcart’s rapid expansion – with ever more new e-commerce grocers coming on board in 2015 – Popcart now works directly with recipe publishers to make their recipes shoppable in an instant.

A “buy now” button has been rolled out across major sites like Chow.com, Weight Watchers, The Greatist, and others to allow purchasing directly from anywhere online. “It’s the first step in building the content to commerce marketplace for food,” said Hillary Mickell co-founder of Foodily and Popcart, “It’s easy to see the value consumers get from the service: a dead simple way to order exactly what you need to get dinner on the table.”

This is how it works:

1. Buy Now button is shown to only those users in an e-commerce delivery zone. You’ll see this button on The Greatist if you’re in New York, for instance.

2. Recipe ingredients are read and measured in less than a second and a cart is shown with the exact products you’ll need for the recipe. You can swap products if you’d like and click “Send” to send the order info to the grocer.

3. With a click, the grocers cart is pre-filled with the products you chose. The only thing left to do is handle the payment and set up your delivery.


Continued Expansion

We know that for more and more shoppers convenience is key and online grocery sales are expected to grow over 20% in the next 3 years. The disadvantages of shopping for groceries – translating a recipe, searching for ingredients, building a basket, are eliminated with Popcart. Popcart can enable all cooks in the US to make recipe ingredient purchases in a couple of taps.

We’re looking forward to continuing the exciting growth of Popcart. See new announcements at getpopcart.com! Thanks for being a part of it.

Food, we love you.

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