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Popcart now serving Boston with Roche Bros

Posted on 19th Mar, 2015 by Andrea Cutright
Popcart now serving Boston with Roche Bros.

We’ve recently partnered with Roche Bros, the crackerjack Boston grocer, to launch Popcart for Boston area customers. Popcart is the tool that lets you select any recipe online and, in one click, add the recipe ingredients directly to your Roche Bros cart.

Browsing recipes online for inspiration can be a joy – but moving from that recipe to the grocery store isn’t nearly as simple (or fun). Somehow, there’s always that one ingredient that doesn’t make it home.

With Popcart for Roche Bros, Boston area cooks now have a simple, easy to use button that converts favorite online recipes to products and lets you add those products to their Roche Bros cart. Grocery shopping for dinner has never been easier.

To use Popcart, download the Popcart bookmarklet or Chrome extension. Once you add the button to your browser, you can go to any recipe and click the “Pop it” button to add the ingredients directly into your Roche Bros cart.

Interested in only organic items? Click the “organic” toggle to always have available organic items come up first. Want to double a recipe for entertaining? Click “double it” to instantly change the order quantities. Happy cooking, Boston!


1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. Roche Bros has the highest quality products and customer service.


Food, we love you.

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