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GET POPCART! For the grocery shopper we always wanted to be

Posted on 29th Aug, 2014 by Andrea Cutright
GET POPCART! For the grocery shopper we always wanted to be

Last week, Foodily launched POPCART for FreshDirect, the first ever bookmarklet that lets you instantly buy every ingredient you need from any recipe you find online. Popcart is our answer to making it easier for everyone to turn their recipe inspirations into real meals that they make at home.

What we’ve seen in the last week is how quickly that help can be embraced. POPCART has added close to 10,000 ingredients to FreshDirect grocery carts from thousands of different recipes. That’s a lot of instant shopping.

We discovered too that it’s not just important to eliminate the work of racing around a store buying all the ingredients for a recipe, but how solving that problem actually let’s us shop and eat the way we want to. How were people inspired last week? Take a gander:

Did you say vegetables? You did.

Vegetables were 50% of the top 50 ingredients. The top 5 vegetables this last week were cucumber, red onion, red bell pepper, cherry tomatoes and arugula. Those are seasonal items and also more cost efficient.

Go strong on flavor

Herbs were 5 of the 25 ingredients and show growing trend of adding more fresh flavor to our foods, especially in the summer. The #1 flavor addition was [organic] garlic.

Sure, there was chicken

Chicken was the top protein ordered last week. But while we’re eating more vegetables, we’re also exploring plenty of protein diversity. Chicken was followed by eggs, shrimp, ground beef, bacon, and salmon

Recipes bought on over 300 different sites

Where did people buy recipes? Everywhere! From magazine sites to blogs and even some other grocer and meal delivery sites. Just goes to show how broad our individual inspiration is and what we choose to eat on any given day.

What’s next for POPCART?

One thing we’ve heard from POPCART users today is how important it is to have this solution for our mobile devices so you can shop for recipes instantly while on the go. We look forward to many more improvements for POPCART for FreshDirect that make online recipe collections more useful and more actionable in real life!

Oh – and for your viewing pleasure – here are some of the top shopped recipes from the last week:


Cucumber Dill Salad by Cookie and Kate

Greek Chicken Kabobs by My Baking Addiction

Food, we love you.

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