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Introducing POPCART for FreshDirect

Posted on 4th Aug, 2014 by Andrea Cutright
Introducing POPCART for FreshDirect

We know the web is the #1 resource for home cooks but when you go from online inspiration to real life shopping, buying the ingredients can take hours and be a deterrent to getting a great meal on the table. Who hasn’t shown up at the store with a paper list only to discover one forgotten key ingredient at home?

Providing the tools to move from inspiration to cooking has long been part of our vision. We’ve heard feedback from our users time and again that they’d love to ditch the grocery list and get recipe ingredients delivered instantly. That’s a problem we wanted to solve.

The First Ever Way To Shop Any Recipe Instantly

That’s why we’re excited to announce one more important piece of the Foodily vision: POPCART for FreshDirect. POPCART is the first ever way to instantly grocery shop any recipe you find online. You can discover a recipe you love and have ingredients delivered as early as the next day by FreshDirect, a leader in online grocery shopping.

1. It’s free to use.
2. It works on any online recipe.
3. You can swap out products that you don’t like.
4. You can see the total price of a recipe. Finally!
5. FreshDirect has the highest quality products and customer service.



Here’s how to use it



You’ll also see Buy At FreshDirect buttons when you discover recipes on Foodily if you’re in the FreshDirect deliver zones (Are you in the FreshDirect deliver area? Check here to see if you are).

We’ll have more to share in the coming months, but we’re incredibly excited about what’s ahead in helping everyone seamlessly discover and shop for the recipes they love. Stay tuned!

Food, we love you.

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